Together. Grow. Purpose.

Together we stand as an international alliance, help grow the creation of value and spread the value creation mindset.

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Our philosophy

We all seek value for ourselves, as well as for our businesses and for our society. However, because we are so immersed in our day-to-day functional management, we often overlook opportunities for value creation, possibly to the detriment of our businesses and societal needs. Successful organizations and leaders create value for their eco-systems which include themselves, customers, employees, partners and other stakeholders.

This happens mostly unconsciously, yet there are challenges in gauging and assessing ‘value’ and its impact. The Creating Value Alliance is an international movement to increase our understanding of the concept of value and, moreover, to find and promote ways of creating value consciously and more abundantly (and destroy less value). This, in turn, will allow us to operate more effectively, to build social value and to thrive and be ready for the challenges of a constantly changing and disruptive world.

- Gautam Mahajan

“Unless you make the unconscious conscious, it will direct your life, and you will call it fate.”

- Carl Jung

Learn about value thinking

Netherlands(Coming soon)

Denmark(Coming soon)