Articles and other useful material on Creating Value

Hunter Hastings has a request for Resources for Creating Value Alliance:

The Creating Value Alliance represents the opportunity to change business culture for the better worldwide, and to restore the perception of capitalism to its rightfully deserved pedestal as the economic system that brings increased well-being – i.e. value – for all participants.

The Creating Value Alliance has attracted a glittering worldwide assembly of academics, businesspeople, researchers and students, working together to refine and advance value creation concepts. With the injection of more capital in the form of donations, grants and investments, we could achieve even more.

We are therefore contemplating moving to an official non-profit institutional status, with a registration that can qualify us for tax-free donations and government grants. The key to attracting such donations is networking: connecting to those founders and organizations – including governments – eager to fund the research and development projects in value creation designed by the Creating Value Alliance members.

We are requesting your ideas and specific network connections to sources of funding and investment that you think are a good fit: individuals who share our mission; foundations and institutes that will support our work because it aligns with their mission; and government and independent non-profit projects for which we could qualify through an RFP process.


The journal will seek and publish articles and case studies that probe and provide insights and answers to questions in the following areas:

  1. What is the link between customer data and financial data?
  2. How do you capture actionable, reliable and meaningful data for customers? Just like business management has standards for financial results, what should be the standards and guidelines for capturing analyzing and reporting customer data?
  3. How do you use this information strategically to focus a firm’s scarce resource in order to choose deliver, and communicate the best value to its customers.
  4. How to drive the customer focus throughout the entire organization so everyone knows how they contribute to creating customer value.
  5. How do you make value creation a winning mantra in your organization and work towards becoming a Firm of endearment.

Articles that cover either or both the science and the art of customer value and value creation will be sought. The science is the logic and principles. The art is the psychological, the human factors create change alignment and passion required. The science covers the “what to do.” The art “how to do it”

Journal of creating Value


Value Creation
Total Customer Value Management
Customer Value Investment
Value Dominant Logic
Customer Value Starvation
How Creating Customer Value Makes you a Great Executive
The Value Imperative


Customer Value Foundation

Davos and Business Round Table on Creating Value

World Economic Forum. (2020). Measuring Stakeholder Capitalism Towards Common Metrics and Consistent Reporting of Sustainable Value Creation. White Paper

Business Roundtable Redefines the Purpose of a Corporation to Promote ‘An Economy That Serves All Americans’

Purpose of a Corporation

Business Roundtable, August 2019 – Statement on the Purpose of a Corporation