Creating Value Alliance

PURPOSE, VALUE, PROFIT.

Creating Value Alliance

PURPOSE, VALUE, PROFIT.

8th Global Conference on Creating Value in Oct 2025 at Imperial College, UK

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Sustained Value Creation is Critical for Success, Growth and Profitability.

Are you Creating Value or killing it?

Learn how to Create more Value and destroy less Value with Creating Value Alliance (CVA)

CVA lets you grow and be profitable in your business by galvanizing the increasing interest, knowledge and ideas in and about Value Creation.

Learn from great minds like Phil Kotler, Jag Sheth, and other Gurus. Plus Value labs and schools around the world.

Join Creating Value Alliance

The Creating Value Alliance (CVA) promotes the Global Conferences on Creating Value and also promotes the Journal of Creating Value.

Madden Center for Value Creation now associated with Creating Value Alliance. | Together we stand as an international alliance, help grow the creation of value and spread the value creation mindset.

VALUE / BENEFITS

Click to see what are the benefits of becoming a part of the Creating Value Alliance

RESOURCES

Articles and other useful material on Creating Value

“Unless you make the unconscious conscious, it will direct your life, and you will call it fate.”

– Carl Jung

Does a Customer seek Customer Experience?

superadmin2024-11-29T21:45:40+05:30November 29, 2024|

I, for one, am happy not to get an experience. I do not seek a fantastic experience, but when I get it, I feel great. But what I hate are [...]

Customer Journey Value: A Conceptual Framework

Creating Value Alliance2023-08-03T19:49:02+05:30August 3, 2023|

Abstract Though firms are making substantial investments in the customer journey (CJ), the return on these investments remains tenuous, yielding a critical need for enhanced CJ-related accountability. Addressing this gap, [...]

True Value Creation by Cyrus Bagwadia, former CEO, duPont India

Creating Value Alliance2023-08-03T19:49:10+05:30June 2, 2023|

Most companies talk of their strategic objective as "increase value for its shareholders". Most CEOs harbour belief that shareholders are the owners of the company and hence the company [...]