Customer Journey Value: A Conceptual Framework
Abstract Though firms are making substantial investments in the customer journey (CJ), the return on these investments remains tenuous, yielding a critical need for enhanced CJ-related accountability. Addressing this gap, [...]
True Value Creation by Cyrus Bagwadia, former CEO, duPont India
Most companies talk of their strategic objective as "increase value for its shareholders". Most CEOs harbour belief that shareholders are the owners of the company and hence the company [...]